Needham & Company LLC reiterated their hold rating on shares of The Rubicon Project Inc (NYSE:RUBI) in a research report report published on Wednesday.

A number of other equities analysts have also issued reports on RUBI. Cantor Fitzgerald restated a hold rating and set a $8.00 target price on shares of The Rubicon Project in a research report on Friday, January 13th. TheStreet upgraded shares of The Rubicon Project from a d rating to a c rating in a research report on Friday, March 3rd. B. Riley lowered shares of The Rubicon Project from a buy rating to a neutral rating and set a $7.50 target price on the stock. in a research report on Monday, March 13th. Finally, Royal Bank of Canada lowered their target price on shares of The Rubicon Project from $12.00 to $7.00 and set a sector perform rating on the stock in a research report on Wednesday, March 15th. Two analysts have rated the stock with a sell rating, fourteen have issued a hold rating and one has assigned a buy rating to the company’s stock. The stock has an average rating of Hold and an average target price of $10.80.

Shares of The Rubicon Project (NYSE:RUBI) opened at 5.7159 on Wednesday. The Rubicon Project has a 52 week low of $5.65 and a 52 week high of $20.37. The stock has a 50 day moving average price of $8.25 and a 200 day moving average price of $8.08. The firm’s market capitalization is $274.65 million.

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Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Public Employees Retirement System of Ohio increased its position in The Rubicon Project by 34.1% in the second quarter. Public Employees Retirement System of Ohio now owns 360,400 shares of the company’s stock valued at $4,919,000 after buying an additional 91,700 shares during the period. Gradient Investments LLC increased its position in The Rubicon Project by 3.6% in the third quarter. Gradient Investments LLC now owns 21,259 shares of the company’s stock valued at $176,000 after buying an additional 748 shares during the period. Algert Global LLC increased its position in The Rubicon Project by 214.6% in the third quarter. Algert Global LLC now owns 87,042 shares of the company’s stock valued at $721,000 after buying an additional 59,374 shares during the period. Quotient Investors LLC increased its position in The Rubicon Project by 194.9% in the third quarter. Quotient Investors LLC now owns 40,100 shares of the company’s stock valued at $332,000 after buying an additional 26,500 shares during the period. Finally, Acadian Asset Management LLC purchased a new position in The Rubicon Project during the third quarter valued at about $4,281,000. 59.20% of the stock is owned by institutional investors and hedge funds.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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