Media stories about Heritage Financial Corp (NASDAQ:HFWA) have been trending positive on Friday, Alpha One reports. The research firm, a subsidiary of Accern, ranks the sentiment of media coverage by analyzing more than 20 million news and blog sources in real-time. Alpha One ranks coverage of companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Heritage Financial Corp earned a media sentiment score of 0.31 on Alpha One’s scale. Alpha One also assigned news headlines about the financial services provider an impact score of 75 out of 100, meaning that recent media coverage is likely to have an impact on the company’s share price in the near term.

Here are some of the news headlines that may have effected Alpha One’s analysis:

A number of equities analysts recently issued reports on HFWA shares. Zacks Investment Research raised shares of Heritage Financial Corp from a “hold” rating to a “buy” rating and set a $29.00 price target for the company in a research note on Tuesday, January 10th. Piper Jaffray Companies decreased their price target on shares of Heritage Financial Corp from $24.00 to $23.00 and set a “neutral” rating for the company in a research note on Monday.

Heritage Financial Corp (NASDAQ:HFWA) remained flat at $25.10 during trading on Friday. The stock had a trading volume of 74,979 shares. The company has a market capitalization of $745.29 million, a PE ratio of 19.32 and a beta of 0.38. Heritage Financial Corp has a 52 week low of $16.40 and a 52 week high of $26.98. The company has a 50-day moving average price of $24.24 and a 200-day moving average price of $23.32.

Heritage Financial Corp (NASDAQ:HFWA) last issued its quarterly earnings data on Thursday, January 26th. The financial services provider reported $0.33 earnings per share (EPS) for the quarter, hitting analysts’ consensus estimates of $0.33. Heritage Financial Corp had a net margin of 22.88% and a return on equity of 7.96%. The firm had revenue of $41.24 million for the quarter, compared to the consensus estimate of $41.44 million. On average, analysts expect that Heritage Financial Corp will post $1.33 earnings per share for the current fiscal year.

In other news, Director John A. Clees sold 2,500 shares of Heritage Financial Corp stock in a transaction that occurred on Friday, February 10th. The shares were sold at an average price of $25.00, for a total value of $62,500.00. Following the transaction, the director now owns 52,042 shares of the company’s stock, valued at approximately $1,301,050. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider David A. Spurling sold 2,000 shares of Heritage Financial Corp stock in a transaction that occurred on Friday, February 17th. The stock was sold at an average price of $25.32, for a total transaction of $50,640.00. Following the completion of the transaction, the insider now directly owns 31,553 shares in the company, valued at approximately $798,921.96. The disclosure for this sale can be found here. In the last ninety days, insiders sold 9,500 shares of company stock worth $238,115. Insiders own 2.80% of the company’s stock.

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About Heritage Financial Corp

Heritage Financial Corporation is a bank holding company. The Company is engaged in the business of planning, directing and coordinating the business activities of its bank subsidiary, Heritage Bank (the Bank). The Bank’s lending activities focus on commercial business lending. The Bank also originates consumer loans, real estate construction and land development loans, and one- to four-family residential loans.

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