Neonode (NASDAQ: NEON) and Sensata Technologies Holding N.V. (NYSE:ST) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, profitabiliy, risk, analyst recommendations and institutional ownership.

Institutional and Insider Ownership

25.6% of Neonode shares are held by institutional investors. 15.8% of Neonode shares are held by company insiders. Comparatively, 1.0% of Sensata Technologies Holding N.V. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Risk and Volatility

Neonode has a beta of 1.22, meaning that its stock price is 22% more volatile than the S&P 500. Comparatively, Sensata Technologies Holding N.V. has a beta of 1.34, meaning that its stock price is 34% more volatile than the S&P 500.

Profitability

This table compares Neonode and Sensata Technologies Holding N.V.’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Neonode -50.46% -169.76% -58.14%
Sensata Technologies Holding N.V. 8.51% 26.46% 8.01%

Earnings & Valuation

This table compares Neonode and Sensata Technologies Holding N.V.’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Neonode $9.41 million 6.44 -$3.47 million ($0.11) -11.27
Sensata Technologies Holding N.V. $3.21 billion 2.25 $807.75 million $1.60 26.33

Sensata Technologies Holding N.V. has higher revenue and earnings than Neonode. Neonode is trading at a lower price-to-earnings ratio than Sensata Technologies Holding N.V., indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and target prices for Neonode and Sensata Technologies Holding N.V., as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Neonode 0 0 1 0 3.00
Sensata Technologies Holding N.V. 0 3 5 0 2.63

Neonode currently has a consensus price target of $4.00, indicating a potential upside of 222.58%. Sensata Technologies Holding N.V. has a consensus price target of $46.50, indicating a potential upside of 10.40%. Given Neonode’s stronger consensus rating and higher possible upside, equities analysts plainly believe Neonode is more favorable than Sensata Technologies Holding N.V..

Summary

Sensata Technologies Holding N.V. beats Neonode on 8 of the 13 factors compared between the two stocks.

About Neonode

Neonode Inc., formerly SBE, Inc., develops and licenses user interfaces and optical infrared touch solutions. The Company’s technology offers multiple features, including the ability to sense an object’s size, depth, velocity, pressure and proximity to any type of surface. It operates through the touch technology licensing business segment. It licenses its multi-touch technology to original equipment manufacturers (OEMs) and original design manufacturers (ODMs) who incorporate it into devices that they produce and sell. In addition, it develops prototype products and is engaged in product engineering design discussions with various global OEMs and ODMs. The Company offers its family of touch solutions under the brands MultiSensing and zForce. Its solution provides sense enablement through touch and proximity sensing. Its technology has application in various fields, such as laptop computers, all-in-one computers, standalone monitors, printer products and global positioning systems.

About Sensata Technologies Holding N.V.

Sensata Technologies Holding N.V. is an industrial technology company. The Company is engaged in the development, manufacture, and sale of sensors and controls. The Company operates through two segments: Performance Sensing and Sensing Solutions. It produces a range of sensors and controls for applications, such as pressure sensors in automotive systems, thermal circuit breakers in aircraft, and bimetal current and temperature control devices. Its sensors are devices that translate a physical phenomenon, such as pressure or position, into electronic signals that microprocessors can act upon. Its controls are customized devices embedded within systems to protect them from excessive heat or current. Its primary products include low-, medium-, and high-pressure sensors, speed and position sensors, bimetal electromechanical controls, temperature sensors, power conversion and control products, thermal and magnetic-hydraulic circuit breakers, pressure switches and interconnection products.

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