RealD (NYSE: RLD) and HNI Corporation (NYSE:HNI) are both small-cap industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, profitabiliy, analyst recommendations, earnings and valuation.

Profitability

This table compares RealD and HNI Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RealD -8.50% -11.24% -6.77%
HNI Corporation 3.60% 23.02% 8.71%

Analyst Ratings

This is a breakdown of current recommendations and price targets for RealD and HNI Corporation, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RealD 0 0 0 0 N/A
HNI Corporation 1 2 1 0 2.00

HNI Corporation has a consensus target price of $47.00, indicating a potential upside of 18.54%. Given HNI Corporation’s higher probable upside, analysts clearly believe HNI Corporation is more favorable than RealD.

Institutional & Insider Ownership

70.6% of HNI Corporation shares are held by institutional investors. 5.2% of HNI Corporation shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Dividends

HNI Corporation pays an annual dividend of $1.14 per share and has a dividend yield of 2.9%. RealD does not pay a dividend. HNI Corporation pays out 65.9% of its earnings in the form of a dividend. HNI Corporation has increased its dividend for 5 consecutive years.

Valuation & Earnings

This table compares RealD and HNI Corporation’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
RealD N/A N/A N/A N/A N/A
HNI Corporation $2.18 billion 0.80 $241.16 million $1.73 22.92

HNI Corporation has higher revenue and earnings than RealD.

Summary

HNI Corporation beats RealD on 10 of the 11 factors compared between the two stocks.

RealD Company Profile

RealD Inc. (RealD) is a licensor of three dimensional (3D) and other visual technologies. The Company’s property portfolio is used in applications that enable a viewing experience in the theater, the home and elsewhere. The Company licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. The Company operates in three segments: cinema, consumer electronics and professional. It also provides certain of its technologies to consumer electronics manufacturers and content distributors. It licenses 3D technologies for use in professional and other non-theatrical applications. The Company’s visual technology is used in different applications and businesses, including entertainment, consumer electronics, education, aerospace, defense and healthcare. As of March 31, 2015, the Company’s RealD Cinema Systems were deployed on approximately 26,700 theater screens in 70 countries.

HNI Corporation Company Profile

HNI Corporation is a provider of office furniture and hearth products. The Company’s office furniture products include panel-based and freestanding furniture systems, seating, storage and tables. The Company’s segments include office furniture and hearth products. The office furniture segment manufactures and markets a line of metal and wood commercial and home office furniture, which includes storage products, desks, credenzas, chairs, tables, bookcases, freestanding office partitions, and panel systems and other related products. The hearth products segment manufactures and markets a line of gas, electric, wood and biomass burning fireplaces, inserts, stoves, facings and accessories, principally for the home. It offers hearth products under various brands, such as Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman Stove, Vermont Castings and PelPro. Its office furniture products are sold under various brands, such as HON, OFM, basyx by HON, Lamex and ERGO.

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